First things first, define your company goals. Before signing up with an email marketing tool like Mail Chimp or Constant Contact it’s important to understand the purpose of embarking on this email marketing journey.
Marketo is mostly known as an email marketing system, but they have extensive landing page functionality that can be used at all levels of a funnel.
When it comes to designing your first email template, most small businesses don’t have the luxury to have an in-house designer. But don’t let that stop you, by following these five design tips you will have the basic components that every design professional follows.